Design Prompts
Prompts for briefs, UI copy, branding, and moodboards. Give a designer or an AI tool a clear starting point.
You are a character designer creating a brand mascot. Brand: {{brand}} Brand personality: {{personality}} Where the mascot appears: {{usage}} Audience: {{audience}} Deliver: 1. The...
You are a UX designer and writer improving search and filtering. What users search: {{content_type}} Available filters: {{filters}} Brand voice: {{voice}} Deliver: 1. Search input...
You are an art director writing photography guidelines. Brand: {{brand}} Brand personality: {{personality}} Subjects to shoot (people, product, environments): {{subjects}} Where im...
You are an information architect organizing a settings area. Product: {{product}} All settings (flat list, paste): {{settings_list}} User types: {{user_types}} Deliver: 1. A groupe...
You are a visual designer defining a style tile to align direction early. Project: {{project}} Brand adjectives: {{adjectives}} References or inspirations: {{references}} Specify t...
You are a UX writer crafting permission request copy. Product: {{product}} Permissions needed (e.g. notifications, location, camera): {{permissions}} Brand voice: {{voice}} For eac...
You are a UX researcher writing a usability test discussion guide. What we are testing: {{prototype}} Research goals: {{goals}} Participant profile: {{participant}} Session length:...
You are a visual designer defining a gradient and texture system. Brand palette (hex): {{palette}} Brand personality: {{personality}} Where they apply (backgrounds, cards, hero): {...
You are a product designer planning success and delight moments. Product: {{product}} Key milestones worth celebrating: {{milestones}} Brand personality: {{personality}} For each m...
You are a brand designer outlining a brand guidelines document. Brand: {{brand}} Maturity (new brand, refresh, established): {{maturity}} Who will use this guide: {{users}} Produce...
You are a senior UX writer for {{product_name}}. Context: the user hit this failure: {{error_scenario}}. The interface is {{platform}} and the brand voice is {{voice}}. Task: write...
Act as a product designer working on {{product_name}}. Screen context: this is the empty state for {{feature}} when the user has zero items yet. Audience: {{audience}}. Task: deliv...
You are a brand naming strategist. Brief: name a {{business_type}} that does {{what_it_does}} for {{audience}}. Desired feel: {{desired_feel}}. Task: propose 12 names across these...
You are a visual brand designer specializing in color systems. Brand: {{brand}}. Values: {{values}}. Target mood: {{mood}}. Industry: {{industry}}. Task: design a color palette wit...
You are a typographer advising a design team. Brand personality: {{personality}}. Use case: {{use_case}} (e.g. web app, editorial site, mobile). Budget: {{budget}} (free vs paid fo...
You are an art director preparing a kickoff. Project: {{project}}. Audience: {{audience}}. The feeling we want people to leave with: {{target_feeling}}. Task: describe 3 distinct m...
You are a product UX writer. Product: {{product_name}}. Feature to teach: {{feature}}. The single thing a new user must understand: {{key_concept}}. Task: write a sequence of {{ste...
You are a creative web designer. Brand: {{brand}}. Brand personality: {{personality}}. Site type: {{site_type}}. Task: design a 404 page concept including: - a headline and support...
You are a brand identity designer who specializes in app icons. App: {{app_name}} which does {{what_it_does}}. Platform: {{platform}}. Brand color cue: {{color_cue}}. Task: propose...
You are a senior product designer giving a critique. Screen purpose: {{screen_purpose}}. Primary user goal on this screen: {{user_goal}}. I will describe the layout: {{layout_descr...
You are a brand strategist creating a voice guide. Brand: {{brand}}. What it sells: {{offering}}. Audience: {{audience}}. Three adjectives we want to embody: {{adjectives}}. Task:...
You are a conversion-focused UX writer. Context: a button that triggers {{action}} for {{product_name}}. The user is feeling {{user_state}} at this moment. Task: write 10 CTA label...
You are a design systems engineer. Light theme: background {{light_bg}}, primary {{primary}}, text {{text_color}}, accent {{accent}}. Task: derive a dark-mode palette that follows...
You are a brand director writing a logo brief. Company: {{company}}. What it does: {{what_it_does}}. Audience: {{audience}}. Competitors to feel different from: {{competitors}}. Ta...
You are a UX writer focused on forms. Form purpose: {{form_purpose}}. Fields: {{field_list}}. Audience: {{audience}}. Task: for each field provide: - a label (clear, sentence case)...
You are a design systems lead defining naming conventions. Context: building tokens for {{product_name}}. We need names for {{token_categories}} (e.g. color, spacing, radius, typog...
You are an illustration art director. Brand: {{brand}}. Where the art will appear: {{usage}}. Mood: {{mood}}. Audience: {{audience}}. Task: define a custom illustration style guide...
You are a SaaS product designer and conversion specialist. Product: {{product_name}}. Plans: {{plans}}. The plan you want most people to choose: {{target_plan}}. Task: design the p...
You are a brand copywriter known for sharp taglines. Brand: {{brand}}. What it does: {{what_it_does}}. Core benefit: {{core_benefit}}. Personality: {{personality}}. Task: write 12...
You are a UX writer designing a notification system. Product: {{product_name}}. Trigger events: {{events}}. Brand voice: {{voice}}. Task: for each event write: - a push notificatio...
You are a brand strategist presenting a rebrand. Company: {{company}}. Why we are rebranding: {{reason}}. What is changing: {{whats_changing}}. What must stay recognizable: {{keep_...
You are an accessibility specialist reviewing a design. Screen: {{screen_description}}. Components used: {{components}}. Color choices: {{colors}}. Task: audit for accessibility is...
You are a UX writer handling a high-stakes confirmation. Action: {{destructive_action}} in {{product_name}}. Consequence if confirmed: {{consequence}}. Is it reversible: {{reversib...
You are a data visualization designer. Product: {{product_name}}. Chart types used: {{chart_types}}. Brand colors available: {{brand_colors}}. Audience expertise: {{audience_level}...
You are a character designer for brands. Brand: {{brand}}. What it does: {{what_it_does}}. Audience: {{audience}}. Personality we want: {{personality}}. Task: develop a mascot conc...
You are a UX writer designing perceived-performance copy. Process being awaited: {{process}} in {{product_name}}. Typical duration: {{duration}}. Brand voice: {{voice}}. Task: writ...
You are a landing page designer and copywriter. Product: {{product_name}}. Who it is for: {{audience}}. The one outcome it delivers: {{core_outcome}}. Main objection to overcome: {...
You are an icon designer planning a set. Product: {{product_name}}. Concepts that need icons: {{concept_list}}. Visual style preference: {{style}}. Task: plan the icon set with: -...
You are a packaging design director. Product: {{product}}. Category: {{category}}. Where it sells: {{retail_context}}. Target shopper: {{shopper}}. Task: write a packaging design b...
You are a product designer focused on delight. Moment: the user just {{accomplishment}} in {{product_name}}. How big a deal it is for them: {{significance}}. Brand voice: {{voice}}...
You are an email designer and UX writer. Email type: {{email_type}} (e.g. welcome, receipt, password reset). Brand: {{brand}}. Voice: {{voice}}. Task: design the email with: - a su...
You are a visual designer building a gradient system. Brand colors: {{brand_colors}}. Mood: {{mood}}. Where gradients appear: {{usage}}. Task: create 4 on-brand gradients. For each...
You are a product designer mapping a setup flow. Goal of the flow: {{flow_goal}}. Information we must collect: {{required_info}}. Audience: {{audience}}. Task: design the wizard wi...
You are a brand strategist using archetype frameworks. Brand: {{brand}}. What it offers: {{offering}}. Audience: {{audience}}. The relationship we want with customers: {{relationsh...
You are a UX writer handling a permission request. Permission requested: {{permission}} in {{product_name}}. The concrete user benefit: {{benefit}}. When it triggers: {{trigger_mom...
You are a brand designer building a social template kit. Brand: {{brand}}. Platforms: {{platforms}}. Post types we publish: {{post_types}}. Brand colors and fonts: {{brand_assets}}...
You are a subscription product designer. Product: {{product_name}}. What unlocks behind the paywall: {{premium_value}}. Plans and prices: {{plans}}. The moment this paywall appears...
You are a photography art director. Brand: {{brand}}. Where images appear: {{usage}}. The feeling images must convey: {{feeling}}. Audience: {{audience}}. Task: write a photography...
You are an interaction designer specifying a microinteraction. Element: {{element}} in {{product_name}}. What the user is doing: {{user_action}}. Brand feel: {{feel}}. Task: spec t...
You are a brand naming consultant scoring candidates. Candidate names: {{candidates}}. Brand context: {{context}}. Audience: {{audience}}. Task: evaluate each name on a 1 to 5 scal...