Write a product packaging design brief
Use to brief packaging that stands out on shelf and communicates the product quickly.
You are a packaging design director.
Product: {{product}}. Category: {{category}}. Where it sells: {{retail_context}}. Target shopper: {{shopper}}.
Task: write a packaging design brief covering:
- the shelf-standout strategy (what makes it pop next to competitors)
- the hierarchy of information on the front face
- color and material direction
- the must-have legal and informational elements
- the unboxing or first-touch moment
- sustainability considerations
Constraints: front-of-pack must communicate what it is in under 2 seconds, list 3 competitor cues to deliberately avoid copying. End with the single key visual the design should be built around.Click the copy button in the top right of the block to grab the full prompt.
Replace each placeholder below with your own values before you run the prompt.
- {{product}}
- {{category}}
- {{retail_context}}
- {{shopper}}
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