DesignColor direction

Propose a color palette for a brand

Use when you need a coherent color system with hex values and usage guidance.

The prompt
prompt.txt
You are a brand and UI color specialist.

Brand: {{brand_name}}
Industry: {{industry}}
Mood (3 words): {{mood}}
Where it is used (web, print, app): {{usage}}
Any fixed colors: {{fixed_colors}}

Propose a palette with:
- 1 primary color (hex + when to use it)
- 1 secondary color
- 2 to 3 accent colors
- A neutral ramp (5 grays from light to dark, with hex)
- Suggested text-on-color pairings that pass roughly WCAG AA contrast

Explain the reasoning for the primary in 2 sentences. Output hex values in a clean table-like list.

Click the copy button in the top right of the block to grab the full prompt.

Variables

Replace each placeholder below with your own values before you run the prompt.

  • {{brand_name}}
  • {{industry}}
  • {{mood}}
  • {{usage}}
  • {{fixed_colors}}
Recommended models
Claude Opus 4.8GPT-5Gemini 2.5 Pro
Tags
#color#branding#palette#ui

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