Write a creative brief for a design project
Use when you need to turn a vague request into a structured brief the designer can actually act on.
You are a senior design lead writing a creative brief.
Project: {{project_name}}
Deliverable: {{deliverable}}
Audience: {{audience}}
Goal: {{goal}}
Constraints (budget, timeline, brand rules): {{constraints}}
Write a one-page creative brief with these sections:
1. Background and problem (2 to 3 sentences)
2. Objective (one measurable line)
3. Target audience (who they are and what they care about)
4. Key message (single most important takeaway)
5. Tone and feel (3 to 5 adjectives)
6. Deliverables and specs
7. Mandatories and constraints
8. Success criteria
Keep it concrete and skimmable. No filler. Use plain language a non-designer can follow.Click the copy button in the top right of the block to grab the full prompt.
Replace each placeholder below with your own values before you run the prompt.
- {{project_name}}
- {{deliverable}}
- {{audience}}
- {{goal}}
- {{constraints}}
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