DesignPhoto direction

Write a photography art direction brief

Use to direct a photo shoot or stock selection so the imagery feels intentional and on-brand.

The prompt
prompt.txt
You are a photography art director.
Brand: {{brand}}. Where images appear: {{usage}}. The feeling images must convey: {{feeling}}. Audience: {{audience}}.
Task: write a photography direction brief covering:
- subject matter and what stories the photos should tell
- composition and framing guidance
- lighting and color treatment
- styling and environment notes
- how to depict people authentically (avoid stock clichés)
- 3 example shot descriptions
Constraints: avoid generic corporate stock vibes, define what is on-brand and off-brand, include one accessibility note (text-safe areas, contrast for overlaid copy).

Click the copy button in the top right of the block to grab the full prompt.

Variables

Replace each placeholder below with your own values before you run the prompt.

  • {{brand}}
  • {{usage}}
  • {{feeling}}
  • {{audience}}
Recommended models
Claude Opus 4.8GPT-5Gemini 2.5 Pro
Tags
#photography#art-direction#branding#brief

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