Design Prompts
Prompts for briefs, UI copy, branding, and moodboards. Give a designer or an AI tool a clear starting point.
You are a senior design lead writing a creative brief. Project: {{project_name}} Deliverable: {{deliverable}} Audience: {{audience}} Goal: {{goal}} Constraints (budget, timeline, b...
You are a UX writer crafting empty-state copy. Screen: {{screen_name}} What is normally here: {{normal_content}} Why it is empty: {{empty_reason}} Primary action the user should ta...
You are a brand naming strategist. Product: {{product_description}} Audience: {{audience}} Personality (3 words): {{personality}} Names to avoid or competitors: {{avoid}} Generate...
You are a brand and UI color specialist. Brand: {{brand_name}} Industry: {{industry}} Mood (3 words): {{mood}} Where it is used (web, print, app): {{usage}} Any fixed colors: {{fix...
You are a typography specialist. Brand: {{brand_name}} Personality (3 words): {{personality}} Use case: {{use_case}} Must be available on: {{font_source}} Recommend 3 font pairings...
You are an art director defining a moodboard direction. Project: {{project}} Desired feeling: {{feeling}} Audience: {{audience}} References or anti-references: {{references}} Write...
You are a UX writer optimizing a button label. Action it triggers: {{action}} Where it appears: {{location}} What the user wants at that moment: {{user_intent}} Brand voice: {{bran...
You are a UX writer fixing an error message. Current message: {{current_message}} What actually went wrong: {{real_cause}} What the user can do about it: {{recovery_action}} Brand...
You are a product writer creating onboarding tooltips. Feature: {{feature}} Why it matters to the user: {{benefit}} Where the tooltip points: {{anchor}} Brand voice: {{brand_voice}...
You are a brand copywriter. Brand: {{brand_name}} What it does: {{what_it_does}} Core promise: {{promise}} Audience: {{audience}} Personality (3 words): {{personality}} Write 15 ta...
You are a brand designer writing a logo brief. Brand: {{brand_name}} What it does: {{what_it_does}} Personality (3 words): {{personality}} Where the logo will appear: {{contexts}}...
You are a UX writer improving a form. Form purpose: {{form_purpose}} Fields: {{fields}} Audience: {{audience}} Brand voice: {{brand_voice}} For each field provide: - Label (clear,...
You are a brand strategist defining voice and tone. Brand: {{brand_name}} Audience: {{audience}} Personality (3 to 5 traits): {{personality}} Examples of brands we admire: {{admire...
You are a product writer creating notification copy. Product: {{product}} Events to cover: {{events}} Brand voice: {{brand_voice}} Goal of notifications: {{goal}} For each event wr...
You are a senior product designer giving a critique. What I am sharing: {{design_description}} Goal of the design: {{goal}} Audience: {{audience}} Stage (rough, refining, final): {...
You are a product naming specialist. Product: {{product}} Features that need names: {{features}} Audience: {{audience}} Existing named elements (for consistency): {{existing_names}...
You are a conversion-focused UX writer. Product: {{product}} Main benefit: {{benefit}} Audience: {{audience}} What they would type into search: {{search_intent}} Brand voice: {{bra...
You are an icon designer planning a set. Product or section: {{context}} Concepts that need icons: {{concepts}} Style preference (line, filled, duotone): {{style}} Audience: {{audi...
You are a UX writer. Action just completed: {{action}} What happens next: {{next_step}} Brand voice: {{brand_voice}} Write 3 success message options. Each includes: - A short confi...
You are a brand strategist. Brand: {{brand_name}} What it does: {{what_it_does}} Who it serves: {{audience}} Why it exists (founder reason): {{why}} Draft: - Mission (what we do an...
You are an art director writing prompts for an AI image model. Brand or concept: {{concept}} What the image is for: {{use_case}} Mood (3 words): {{mood}} Color direction: {{colors}...
You are a UX writing reviewer. Brand voice we want: {{brand_voice}} Strings to audit: {{strings}} For each string return a small table-like entry: - Original - Issue (unclear, off-...
You are a brand designer presenting a palette to a client. Brand: {{brand_name}} Chosen primary color: {{primary_color}} Supporting colors: {{supporting_colors}} Brand personality:...
You are a UI designer defining a style tile. Brand: {{brand_name}} Product type: {{product_type}} Mood (3 words): {{mood}} Existing brand assets: {{existing_assets}} Specify in wor...
You are a UX writer. Brand: {{brand_name}} Brand voice: {{brand_voice}} Where you want to send lost users: {{recovery_links}} Write 3 versions of 404 page copy. Each includes: - He...
You are a design systems lead. Components in the library: {{components}} Naming pattern preference: {{pattern}} Tools used (Figma, code framework): {{tools}} Propose: - A naming co...
You are a UX writer. What is loading: {{process}} Typical wait time: {{wait_time}} Brand voice: {{brand_voice}} Write loading-state copy: - A short primary line for a quick spinner...
You are a brand strategist doing a visual landscape analysis. Your brand: {{your_brand}} Competitors: {{competitors}} Category: {{category}} For each competitor describe (from what...
You are an accessibility-minded UX writer. Copy and elements to review: {{content}} Review for: - Plain-language reading level (flag anything too complex) - Link text that makes se...
You are a UX writer working on a pricing page. Product: {{product}} Plans and rough prices: {{plans}} Audience: {{audience}} Brand voice: {{brand_voice}} Write: - A clear name and...
You are a brand strategist. Brand: {{brand_name}} What it does: {{what_it_does}} Audience: {{audience}} How we want people to feel: {{desired_feeling}} Define: - A primary brand ar...
You are a UX writer. Action being confirmed: {{action}} Consequence (reversible or not): {{consequence}} Brand voice: {{brand_voice}} Write modal copy: - Title (states the decision...
You are an art director defining illustration style. Brand: {{brand_name}} Where illustrations appear: {{usage}} Mood (3 words): {{mood}} Audience: {{audience}} Define: - Style fam...
You are a UX writer organizing a settings page. Settings to label: {{settings}} Audience: {{audience}} Brand voice: {{brand_voice}} For each setting provide: - A short clear label...
You are a brand storyteller. Brand: {{brand_name}} What it does: {{what_it_does}} Founder reason / origin: {{origin}} Who it helps: {{audience}} Tone: {{tone}} Write a brand story...
You are a UI designer setting up layout foundations. Product type: {{product_type}} Platforms: {{platforms}} Density preference (airy, balanced, compact): {{density}} Recommend: -...
You are a conversion copywriter. Product: {{product}} The one action you want: {{desired_action}} Audience: {{audience}} Main hesitation they have: {{objection}} Brand voice: {{bra...
You are a product marketer writing an app store listing. App: {{app_name}} What it does: {{what_it_does}} Audience: {{audience}} Top 3 features: {{features}} Keywords to weave in:...
You are a UI designer creating a dark theme. Existing light palette: {{light_palette}} Brand primary color: {{primary_color}} Where it is used: {{usage}} Produce a dark mode mappin...
You are a UX writer creating in-app survey copy. What we want to learn: {{goal}} When it appears: {{trigger}} Audience: {{audience}} Brand voice: {{brand_voice}} Write: - A short i...
You are a presentation designer. Deck purpose: {{purpose}} Audience: {{audience}} Brand assets available: {{brand_assets}} Tone: {{tone}} Define: - Slide color scheme and how to us...
You are a naming and domain specialist. Brand or product idea: {{idea}} Preferred keywords: {{keywords}} Audience: {{audience}} Tone: {{tone}} Suggest 20 domain ideas across: - Exa...
You are a UX writer working on a data-heavy interface. Table or dashboard purpose: {{purpose}} Columns / metrics: {{columns}} Audience: {{audience}} Provide: - Clear, short column...
You are a brand guardian writing usage rules. Brand: {{brand_name}} Assets covered (logo, colors, type): {{assets}} Common misuse you have seen: {{known_issues}} Write a clear do-a...
You are a UX writer optimizing a checkout. Product or service: {{product}} Checkout steps: {{steps}} Audience: {{audience}} Brand voice: {{brand_voice}} For each step write: - A st...
You are a character designer for brands. Brand: {{brand_name}} Personality: {{personality}} Audience: {{audience}} Where the mascot appears: {{usage}} Develop: - A core character i...
You are an email designer. Brand: {{brand_name}} Email type (transactional, newsletter, promo): {{email_type}} Goal: {{goal}} Brand assets: {{brand_assets}} Brief the template with...
You are a UX writer. Permission requested: {{permission}} Real benefit to the user: {{benefit}} When it is asked: {{timing}} Brand voice: {{brand_voice}} Write: - A pre-prompt (you...
You are a creative director. Abstract concept to represent: {{concept}} Where it will be used: {{usage}} Audience: {{audience}} Tone: {{tone}} Generate 12 visual metaphor ideas gro...
You are an ethical UX writer. Product: {{product}} What the user loses on cancel: {{loss}} Possible alternatives (pause, downgrade): {{alternatives}} Brand voice: {{brand_voice}} W...