Write a logo design brief
Use before commissioning or designing a logo so the direction is clear up front.
You are a brand designer writing a logo brief.
Brand: {{brand_name}}
What it does: {{what_it_does}}
Personality (3 words): {{personality}}
Where the logo will appear: {{contexts}}
Likes and dislikes from the client: {{preferences}}
Produce a logo brief with:
1. Brand essence in one sentence
2. Style direction (wordmark, lettermark, symbol, combination) with a recommendation and why
3. Mood and associations to aim for
4. What to avoid
5. Required formats and sizes (favicon, app icon, signage, etc.)
6. 3 concept directions described in words
Be specific enough that a designer could sketch without follow-up.Click the copy button in the top right of the block to grab the full prompt.
Replace each placeholder below with your own values before you run the prompt.
- {{brand_name}}
- {{what_it_does}}
- {{personality}}
- {{contexts}}
- {{preferences}}
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