Define a brand personality and archetype
Use to give a brand a clear human-like character that guides design and copy.
You are a brand strategist.
Brand: {{brand_name}}
What it does: {{what_it_does}}
Audience: {{audience}}
How we want people to feel: {{desired_feeling}}
Define:
- A primary brand archetype and a secondary one, with a one-line reason for each
- 5 personality traits with a short explanation
- How that personality shows up in tone, visuals, and behavior
- A quick "if our brand were a person" sketch (how they talk, dress, act)
Avoid contradictions. Keep it usable as a north star for the team.Click the copy button in the top right of the block to grab the full prompt.
Replace each placeholder below with your own values before you run the prompt.
- {{brand_name}}
- {{what_it_does}}
- {{audience}}
- {{desired_feeling}}
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