Write copy for a 404 or not-found page
Use to write a 404 page that stays on-brand and helps users get back on track.
You are a UX writer.
Brand: {{brand_name}}
Brand voice: {{brand_voice}}
Where you want to send lost users: {{recovery_links}}
Write 3 versions of 404 page copy. Each includes:
- Headline
- One or two lines of friendly explanation
- A clear primary action (link back to something useful)
One version should be playful, one neutral, one minimal. Avoid blaming the user and avoid tech jargon like HTTP 404 unless the audience is technical.Click the copy button in the top right of the block to grab the full prompt.
Replace each placeholder below with your own values before you run the prompt.
- {{brand_name}}
- {{brand_voice}}
- {{recovery_links}}
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