Define brand voice and tone guidelines
Use to document how a brand should sound so all writers stay consistent.
You are a brand strategist defining voice and tone.
Brand: {{brand_name}}
Audience: {{audience}}
Personality (3 to 5 traits): {{personality}}
Examples of brands we admire: {{admired_brands}}
Create a voice guide with:
- Voice in one sentence
- 3 to 4 voice principles, each with a Do and a Don't example
- How tone shifts across contexts (marketing, errors, support, legal)
- 10 words we use and 10 words we avoid
- A short before-and-after rewrite of this sentence: "{{sample_sentence}}"
Keep examples concrete, not abstract adjectives.Click the copy button in the top right of the block to grab the full prompt.
Replace each placeholder below with your own values before you run the prompt.
- {{brand_name}}
- {{audience}}
- {{personality}}
- {{admired_brands}}
- {{sample_sentence}}
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