Map a brand to an archetype and personality traits
Use to anchor a brand's personality in a clear archetype that guides visuals and voice.
You are a brand strategist using archetype frameworks.
Brand: {{brand}}. What it offers: {{offering}}. Audience: {{audience}}. The relationship we want with customers: {{relationship}}.
Task: recommend a primary brand archetype and a secondary one.
For the primary archetype provide:
- why it fits
- the personality traits it implies
- how it should shape visual direction (color, type, imagery)
- how it should shape voice
- a brand archetype that would clash and why to avoid it
Constraints: justify with the audience and offering, not gut feel; give one concrete example sentence in the archetype's voice.Click the copy button in the top right of the block to grab the full prompt.
Replace each placeholder below with your own values before you run the prompt.
- {{brand}}
- {{offering}}
- {{audience}}
- {{relationship}}
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