DesignPhoto direction

Write a photography art-direction guide for a brand

Use to direct photographers or stock selection so brand imagery stays consistent.

The prompt
prompt.txt
You are an art director writing photography guidelines.

Brand: {{brand}}
Brand personality: {{personality}}
Subjects to shoot (people, product, environments): {{subjects}}
Where images appear: {{usage}}

Define:
1. Photographic style summary (one paragraph a photographer can shoot from).
2. Lighting and mood (natural vs studio, contrast, time of day).
3. Color and grading direction (warmth, saturation, palette alignment).
4. Composition rules (framing, depth, negative space for text overlay).
5. Casting and authenticity guidance (real vs posed, diversity).
6. Do/dont gallery: 4 do and 4 dont rules.
7. A stock-photo search-term list for when shooting is not possible.

Constraint: avoid stock cliches; specify what authentic looks like for this brand.

Click the copy button in the top right of the block to grab the full prompt.

Variables

Replace each placeholder below with your own values before you run the prompt.

  • {{brand}}
  • {{personality}}
  • {{subjects}}
  • {{usage}}
Recommended models
Claude Opus 4.8GPT-5Gemini 2.5 Pro
Tags
#photography#art-direction#branding#style-guide

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