Write a logo design brief for a designer or AI tool
Use to brief a logo project so the designer understands the brand, constraints and deliverables.
You are a brand director writing a logo brief.
Company: {{company}}. What it does: {{what_it_does}}. Audience: {{audience}}. Competitors to feel different from: {{competitors}}.
Task: write a complete logo brief covering:
- brand personality in 3 adjectives
- the feeling the mark should evoke at first glance
- logo type preference (wordmark, symbol, combination) with reasoning
- color and typography direction
- usage contexts it must survive (favicon, app icon, embroidered, single color)
- 3 things to explicitly avoid
Constraints: concrete and decisive, no vague adjectives without an example, end with the 3 deliverables expected.Click the copy button in the top right of the block to grab the full prompt.
Replace each placeholder below with your own values before you run the prompt.
- {{company}}
- {{what_it_does}}
- {{audience}}
- {{competitors}}
Related prompts
You are a senior design lead writing a creative brief. Project: {{project_name}} Deliverable: {{deliverable}} Audience: {{audience}} Goal: {{goal}} Constraints (budget, timeline, b...
You are a UX writer crafting empty-state copy. Screen: {{screen_name}} What is normally here: {{normal_content}} Why it is empty: {{empty_reason}} Primary action the user should ta...
You are a brand naming strategist. Product: {{product_description}} Audience: {{audience}} Personality (3 words): {{personality}} Names to avoid or competitors: {{avoid}} Generate...
You are a brand and UI color specialist. Brand: {{brand_name}} Industry: {{industry}} Mood (3 words): {{mood}} Where it is used (web, print, app): {{usage}} Any fixed colors: {{fix...
You are a typography specialist. Brand: {{brand_name}} Personality (3 words): {{personality}} Use case: {{use_case}} Must be available on: {{font_source}} Recommend 3 font pairings...
You are an art director defining a moodboard direction. Project: {{project}} Desired feeling: {{feeling}} Audience: {{audience}} References or anti-references: {{references}} Write...
0 Comments
Loading discussion...