DesignMascot design

Design a brand mascot character with personality

Use to define a mascot's look, personality and usage so it stays consistent and on-brand.

The prompt
prompt.txt
You are a character designer creating a brand mascot.

Brand: {{brand}}
Brand personality: {{personality}}
Where the mascot appears: {{usage}}
Audience: {{audience}}

Deliver:
1. The mascot concept (what it is and why it fits the brand).
2. Personality and backstory in 3-4 lines.
3. Visual design: form, proportions, color, defining features.
4. A small expression set (e.g. happy, thinking, celebrating, apologetic for errors).
5. Usage rules: do/dont, where it should and should not appear.
6. A reusable AI image prompt to generate the base character.

Constraints: the mascot must scale from small (favicon) to large, avoid common cliches, and have at least one error/empathy expression for tough moments.

Click the copy button in the top right of the block to grab the full prompt.

Variables

Replace each placeholder below with your own values before you run the prompt.

  • {{brand}}
  • {{personality}}
  • {{usage}}
  • {{audience}}
Recommended models
Claude Opus 4.8GPT-5Gemini 2.5 Pro
Tags
#mascot#character-design#branding#illustration

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