Define a brand voice guide with do and dont examples
Use to codify how a brand should sound across copy so every writer stays consistent.
You are a brand strategist creating a voice guide.
Brand: {{brand}}. What it sells: {{offering}}. Audience: {{audience}}. Three adjectives we want to embody: {{adjectives}}.
Task: produce a concise brand voice guide with:
- a one-paragraph voice summary
- 4 voice principles, each with a one-line rule
- a tone spectrum (how the voice shifts between celebration, error, and legal contexts)
- 5 do/dont sentence pairs showing the same idea written well and poorly
Constraints: principles must be specific enough to settle a real disagreement, examples must sound like a person not a press release.Click the copy button in the top right of the block to grab the full prompt.
Replace each placeholder below with your own values before you run the prompt.
- {{brand}}
- {{offering}}
- {{audience}}
- {{adjectives}}
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