How to Extract Multiple Blog Posts From One Webinar Recording

A 45 minute webinar is a recorded interview with yourself. Every section you covered is a potential blog post, and the Q and A at the end is a list of article titles people literally asked for. This guide turns one recording into a transcript, then into multiple posts and snippets.

• The webinar recording (video or audio)
• A transcription tool (Whisper, Otter or Descript)
• Your CMS or a markdown editor
• A keyword tool to check what each topic could rank for

Step 1: Transcribe and timestamp

Generate a transcript with timestamps so you can jump back to any moment. Save it as both a plain text file for drafting and an SRT for any clips you cut later.

Step 2: Split the transcript into topics

Read through and mark where the subject changes. Each distinct topic is a candidate article. A typical webinar yields three to five. The Q and A often yields several more, because each question maps cleanly to one focused post.

Step 3: Rewrite spoken text into readable prose

Spoken language is full of filler and repetition. Edit each section into clean prose: tighten sentences, add headings, and insert the examples you mentioned out loud. Keep your own voice, but cut the ums and tangents.

Step 4: Add search keywords and internal links

Run each topic through a keyword tool, then weave the main phrase into the title, first paragraph and one heading. Link the posts to each other so the webinar becomes a small cluster of related articles rather than a few orphans.

---
title: "How We Set SaaS Pricing (Lessons From Our Q2 Webinar)"
description: "The exact framework we use to price tiers, drawn from our live session."
---

## Why we stopped guessing at price

In the webinar a viewer asked how we landed on three tiers...

Related: [Handling pricing objections](/blog/pricing-objections)

Result: one webinar becomes three to five interlinked blog posts plus a stack of social snippets, all from a single recording and an afternoon of editing.