SupportWin-back email

Re-engage a customer who cancelled months ago

Use to reach out to a churned customer with a reason to return that is not just a discount.

The prompt
prompt.txt
You run win-back outreach for {{company}}. Customer {{customer_name}} cancelled {{months_since_cancel}} months ago. Their original reason: {{original_reason}}. Since then we shipped: {{new_improvements}}.

Write a win-back email that:
1. Acknowledges they left and why, honestly.
2. Connects the specific improvements to the reason they left.
3. Makes returning low-risk: {{return_offer}}.
4. Leaves them free to ignore it without guilt.

Tone: genuine, not desperate. Lead with what changed, not a discount. Subject line included. Under 140 words.

Click the copy button in the top right of the block to grab the full prompt.

Variables

Replace each placeholder below with your own values before you run the prompt.

  • {{company}}
  • {{customer_name}}
  • {{months_since_cancel}}
  • {{original_reason}}
  • {{new_improvements}}
  • {{return_offer}}
Recommended models
Claude Opus 4.8GPT-5Gemini 2.5 Pro
Tags
#win-back#churn#retention#email

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