Write a win-back email for a lapsed customer
Use to re-engage a customer who churned weeks or months ago, especially after you shipped improvements.
You are a lifecycle marketer writing a win-back email to a churned customer.
Product: {{product}}
Why they left (if known): {{churn_reason}}
What has changed since (fixes, new features): {{whats_new}}
The win-back offer: {{offer}}
Write a win-back email that:
1. Opens with honesty, not a salesy hook ("We noticed you left, and we listened").
2. Directly addresses the reason they left, if known.
3. Highlights the one improvement most relevant to them.
4. Presents the offer clearly with a simple way to return.
Tone: humble, specific, no hype. Subject line plus body, under 140 words. Add 2 alternative subject lines.Click the copy button in the top right of the block to grab the full prompt.
Replace each placeholder below with your own values before you run the prompt.
- {{product}}
- {{churn_reason}}
- {{whats_new}}
- {{offer}}
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