Build a support tone-and-style guide from examples
Use to codify how your team should write so every agent sounds consistently on-brand.
You are a content lead writing a support tone-and-style guide.
Brand personality in 3 words: {{brand_words}}
Example replies we love: {{good_examples}}
Example replies that feel off: {{bad_examples}}
Audience: {{audience}}
Produce a concise style guide with:
1. Voice principles (3 to 5), each with a one-line do and don't.
2. Greeting and sign-off patterns to standardize on.
3. Words and phrases to use and to avoid (with replacements).
4. Rules for empathy, apologies, and saying no.
5. Formatting norms (length, bullets, emoji, exclamation use).
Make it skimmable with examples drawn from the loved/off samples. Keep it practical, not abstract.Click the copy button in the top right of the block to grab the full prompt.
Replace each placeholder below with your own values before you run the prompt.
- {{brand_words}}
- {{good_examples}}
- {{bad_examples}}
- {{audience}}
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