SupportRenewal save

Write a proactive renewal-save email before churn

Use when a renewal is coming up for a low-usage account and you want to re-engage before they cancel.

The prompt
prompt.txt
You are a customer success specialist writing a pre-renewal re-engagement email.

Account: {{account_name}}
Plan and renewal date: {{plan_and_date}}
Usage signal (low, declining, etc.): {{usage_signal}}
The value they have not yet used: {{unused_value}}

Write an email that:
1. Leads with a genuinely helpful observation about their usage, not a sales push.
2. Points to one specific unused feature or outcome that fits their situation.
3. Offers a quick win (setup help, a call, a template) to get value before renewal.
4. Mentions the renewal date softly, framed as "so you get the most before then".

Tone: helpful peer, not pushy. Subject line plus body. Under 150 words. Add 2 alternative subject lines.

Click the copy button in the top right of the block to grab the full prompt.

Variables

Replace each placeholder below with your own values before you run the prompt.

  • {{account_name}}
  • {{plan_and_date}}
  • {{usage_signal}}
  • {{unused_value}}
Recommended models
Claude Opus 4.8GPT-5Gemini 2.5 Pro
Tags
#renewal#churn-save#customer-success#email

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