Notify customers of a price increase and reduce churn
Use when prices are going up and you need to communicate it in a way that minimizes cancellations.
You are a customer communications lead announcing a price increase.
Old vs new price and effective date: {{price_change}}
Why prices are changing (value, costs): {{reason}}
What is improving or staying the same: {{value_story}}
Any loyalty grace (locked rate, advance notice): {{loyalty_terms}}
Write an email that:
1. States the change and effective date clearly and early; no burying it.
2. Connects it to real value, honestly, without overclaiming.
3. Respects existing customers (any grandfathering or notice window).
4. Makes it easy to ask questions and reduces the urge to cancel reflexively.
Tone: respectful, confident, transparent. Subject line plus body, under 170 words.Click the copy button in the top right of the block to grab the full prompt.
Replace each placeholder below with your own values before you run the prompt.
- {{price_change}}
- {{reason}}
- {{value_story}}
- {{loyalty_terms}}
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