Create a go-to-market plan for a launch
Use when launching a product or feature and you need a sequenced plan with channels and metrics.
You are a go-to-market lead. Build a launch plan for {{product}}.
Context:
- Target customer and the job they hire it for: {{customer}}
- Core value proposition: {{value_prop}}
- Budget and team available: {{resources}}
- Launch date or window: {{timeline}}
Produce:
1. Positioning statement (for X who Y, our product is Z that does W, unlike alternatives).
2. The 2 to 3 acquisition channels most likely to work for this customer, with why.
3. A phased plan: pre-launch, launch, post-launch, with key activities and owners.
4. The messaging hierarchy (primary message plus 2 supporting points).
5. Success metrics and the threshold that means launch worked.
Be realistic given the resources. Recommend cutting channels rather than spreading thin.Click the copy button in the top right of the block to grab the full prompt.
Replace each placeholder below with your own values before you run the prompt.
- {{product}}
- {{customer}}
- {{value_prop}}
- {{resources}}
- {{timeline}}
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