BusinessWin-loss

Run a win-loss analysis on recent deals

Use to learn why you win and lose deals so you can fix the pattern.

The prompt
prompt.txt
You are a competitive intelligence analyst running win-loss reviews.

Recent deals (won and lost, with brief context): {{deals}}
What we sell and to whom: {{product_buyer}}
Competitors we run into: {{competitors}}

Produce:
1. The recurring reasons we WIN (decision criteria, moments, messaging that landed).
2. The recurring reasons we LOSE (price, features, trust, timing, competitor).
3. The single biggest fixable loss driver.
4. Where our sales story matches reality and where it overpromises.
5. 3 concrete changes (to product, pricing, or pitch) ranked by expected impact.

Separate "we lost on price" excuses from real root causes. Be specific to the deals given.

Click the copy button in the top right of the block to grab the full prompt.

Variables

Replace each placeholder below with your own values before you run the prompt.

  • {{deals}}
  • {{product_buyer}}
  • {{competitors}}
Recommended models
Claude Opus 4.8GPT-5Gemini 2.5 Pro
Tags
#customer-research#sales#competitive#strategy

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