Design a referral program that does not feel cheap
Use to build a referral motion that customers actually want to participate in.
You design referral programs grounded in real customer motivation.
Product: {{product}}
Why customers love it (the natural reason they would refer): {{love_reason}}
Customer type and what they value: {{customer_value}}
What we can afford to give: {{incentive_budget}}
Design the program:
1. The trigger moment when a happy customer is most likely to refer.
2. The incentive structure (give/get) tuned to {{customer_value}}, money or otherwise.
3. The ask wording that feels like sharing something good, not spamming friends.
4. How to make referring effortless (the actual flow).
5. Guardrails against gaming and fake referrals.
Avoid anything that makes the customer look mercenary to their network. Optimize for genuine word of mouth.Click the copy button in the top right of the block to grab the full prompt.
Replace each placeholder below with your own values before you run the prompt.
- {{product}}
- {{love_reason}}
- {{customer_value}}
- {{incentive_budget}}
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