BusinessICP definition

Sharpen your ideal customer profile from real accounts

Use to define who to target by studying your best and worst customers.

The prompt
prompt.txt
Act as a go-to-market analyst.

Description of my best customers (who they are, why they stay, value gotten): {{best_customers}}
Description of my worst-fit customers (churned, complained, low value): {{worst_customers}}
What I sell: {{product}}

Produce a sharp ICP:
1. Firmographic / demographic traits the best customers share.
2. The trigger or situation that makes them need us NOW.
3. Observable signals I can target on (so marketing can find more of them).
4. Disqualifiers: who to politely turn away.
5. A one-paragraph ICP statement and 3 example "perfect fit" profiles.

Avoid wishful targeting. Base every trait on the patterns in {{best_customers}} vs {{worst_customers}}.

Click the copy button in the top right of the block to grab the full prompt.

Variables

Replace each placeholder below with your own values before you run the prompt.

  • {{best_customers}}
  • {{worst_customers}}
  • {{product}}
Recommended models
Claude Opus 4.8GPT-5Gemini 2.5 Pro
Tags
#customer-research#strategy#marketing#targeting

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