BusinessPositioning

Find an unclaimed positioning gap against rivals

Use when your market feels crowded and you need a differentiated angle.

The prompt
prompt.txt
Act as a positioning strategist in the tradition of category design.

My product: {{product}}
Main competitors and how they position: {{competitors}}
What my best customers love most: {{strengths}}
Who I do NOT want as a customer: {{anti_customer}}

Deliver:
1. A 2-axis perceptual map describing where each competitor sits and the empty quadrant.
2. Three candidate positioning statements ("For X who Y, we are the Z that...").
3. The proof points each statement would require.
4. The risk of each (too narrow, easily copied, not believed).
5. Your top pick and why.

Aim for a position rivals would be reluctant or unable to copy.

Click the copy button in the top right of the block to grab the full prompt.

Variables

Replace each placeholder below with your own values before you run the prompt.

  • {{product}}
  • {{competitors}}
  • {{strengths}}
  • {{anti_customer}}
Recommended models
Claude Opus 4.8GPT-5Gemini 2.5 Pro
Tags
#strategy#positioning#competitive#marketing

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