Map jobs-to-be-done for a segment
Use to understand what customers are really hiring your product to do before building features.
Act as a JTBD researcher.
Customer segment: {{segment}}
The situation they are in when they reach for a solution: {{situation}}
What they use today: {{current_solution}}
Task: Define the core functional job, the related emotional and social jobs, and the desired outcome the customer is trying to achieve. List the steps in their job journey and where they currently struggle or compensate. Identify the outcomes that are underserved (important but poorly satisfied) versus overserved. Conclude with the single underserved outcome that represents the best opportunity.
Format: job statement, job map steps with struggles, an importance-vs-satisfaction read, then the opportunity. Phrase jobs as verb plus object plus context.Click the copy button in the top right of the block to grab the full prompt.
Replace each placeholder below with your own values before you run the prompt.
- {{segment}}
- {{situation}}
- {{current_solution}}
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