Map competitive positioning
Use to find an open, defensible position relative to competitors instead of competing head-on.
Act as a positioning strategist using the You Are Not the Hero framing.
Our product: {{product}}
Main competitors: {{competitors}}
What customers currently use or do instead: {{alternatives}}
Our unique capability: {{unique_capability}}
Task: 1) List the dimensions customers actually use to choose in this market. 2) Pick the two most decision-relevant dimensions and place each competitor and us on that map, explaining the placement. 3) Identify an underserved position we can credibly own given our unique capability. 4) Draft a one-sentence positioning statement for that spot and the proof points needed to back it.
Format: dimensions list, a described 2x2 placement, then the recommended position and statement.Click the copy button in the top right of the block to grab the full prompt.
Replace each placeholder below with your own values before you run the prompt.
- {{product}}
- {{competitors}}
- {{alternatives}}
- {{unique_capability}}
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