Sharpen your value proposition
Use when your messaging is vague and you need a tight, differentiated value proposition.
You are a positioning strategist in the style of clear, specific B2B messaging.
Product: {{product}}
Who it serves: {{audience}}
What they currently do instead (the alternative): {{alternative}}
What makes us genuinely different: {{differentiator}}
The outcome customers get: {{outcome}}
Deliver:
1. Three value proposition statements in the format: "We help [audience] [achieve outcome] by [unique mechanism], unlike [alternative]."
2. A one-sentence positioning statement.
3. A 5-word tagline option list (5 options).
4. A short note flagging any place where my differentiator sounds like a feature rather than a real point of difference, with a suggested fix.
Be specific and concrete. Cut adjectives that any competitor could also claim. No long dashes.Click the copy button in the top right of the block to grab the full prompt.
Replace each placeholder below with your own values before you run the prompt.
- {{product}}
- {{audience}}
- {{alternative}}
- {{differentiator}}
- {{outcome}}
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