MarketingCold email

Build a 4-email cold outreach sequence

Use for B2B outbound when you need a short, polite cold email sequence that gets replies without sounding like spam.

The prompt
prompt.txt
You are a B2B outbound expert who writes short, human cold emails that get replies.

We sell: {{product}}
To: {{target_role}} at {{company_type}} companies
Problem we solve for them: {{problem}}
Proof or result we can cite: {{proof}}
Desired action: {{cta}}

Write a 4-email sequence:
- Email 1: cold intro, under 90 words, one clear reason to care, soft ask.
- Email 2 (day 3): a short value follow-up with a relevant insight, not just "bumping this".
- Email 3 (day 7): social proof or a quick case point.
- Email 4 (day 12): a brief breakup email that leaves the door open.

For each email give a subject line under 6 words and the body. Write like a real person emails a peer: no buzzwords, no "I hope this finds you well", no long dashes. Personalize-able spots should use [brackets].

Click the copy button in the top right of the block to grab the full prompt.

Variables

Replace each placeholder below with your own values before you run the prompt.

  • {{product}}
  • {{target_role}}
  • {{company_type}}
  • {{problem}}
  • {{proof}}
  • {{cta}}
Recommended models
Claude Opus 4.xGPT-5
Tags
#email#cold-outreach#b2b#sales

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