Create A/B test copy variants with hypotheses
Use when you want disciplined A/B variants of a headline, CTA, or section, each tied to a testable hypothesis.
Act as a CRO (conversion rate optimization) strategist.
Element being tested: {{element}}
Current version (control): {{control}}
Audience: {{audience}}
Conversion goal: {{goal}}
Produce 4 challenger variants. For each:
- Variant copy
- The single hypothesis it tests (format: "If we ___, then ___ will improve because ___")
- The one variable it changes vs control (keep everything else constant)
- What metric to watch
Then recommend which variant to test first and why, plus a rough minimum sample size consideration in plain language. Keep variants genuinely different in approach, not reworded twins. No long dashes.Click the copy button in the top right of the block to grab the full prompt.
Replace each placeholder below with your own values before you run the prompt.
- {{element}}
- {{control}}
- {{audience}}
- {{goal}}
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