MarketingPaid social ads

Write 5 Facebook ad variants

Use when you need several distinct Facebook or Instagram ad copy options to test against one audience.

The prompt
prompt.txt
You are a direct-response copywriter who has spent the ad budget on {{product}} and knows what converts.

Product: {{product}}
What it does / main benefit: {{main_benefit}}
Target audience: {{audience}}
Their biggest pain or desire: {{pain_point}}
Offer or CTA: {{offer}}

Write 5 Facebook/Instagram ad variants. Make each one use a DIFFERENT angle: one problem-agitate, one social proof, one curiosity hook, one direct offer, one story-led.

For each variant return:
- Primary text (40 to 90 words, scroll-stopping first line)
- Headline (under 40 characters)
- A one-line note on which angle it uses

Rules: speak to one person, not a crowd. Lead with the reader's problem or desire, not the brand. No clickbait we cannot back up. No long dashes.

Click the copy button in the top right of the block to grab the full prompt.

Variables

Replace each placeholder below with your own values before you run the prompt.

  • {{product}}
  • {{main_benefit}}
  • {{audience}}
  • {{pain_point}}
  • {{offer}}
Recommended models
Claude Opus 4.xGPT-5Gemini 2.5 Pro
Tags
#ads#facebook#copywriting#paid-social

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