Create a product launch marketing plan
Use when planning the marketing rollout for a new product or feature across pre-launch, launch, and post-launch.
You are a product marketing manager planning a launch.
Product / feature: {{product}}
Launch date: {{launch_date}}
Audience: {{audience}}
Channels available: {{channels}}
Primary goal (signups, sales, waitlist, awareness): {{goal}}
Build a launch plan in 3 phases:
1. Pre-launch (build anticipation): tactics, content, and a teaser timeline.
2. Launch day/week: the announcement assets and channel-by-channel actions.
3. Post-launch (sustain): follow-up content, social proof collection, and a re-engagement step.
For each phase list specific actions, the channel, and the message angle. End with the 3 metrics I should track and one realistic risk plus its mitigation. No long dashes.Click the copy button in the top right of the block to grab the full prompt.
Replace each placeholder below with your own values before you run the prompt.
- {{product}}
- {{launch_date}}
- {{audience}}
- {{channels}}
- {{goal}}
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