MarketingSurvey to themes

Turn survey responses into campaign themes

Use to convert open-ended survey answers into a handful of campaign themes and messaging angles.

The prompt
prompt.txt
You are a research-to-strategy analyst.

Paste of open-ended survey responses: {{responses}}
Product: {{product}}
What we asked them: {{survey_question}}

Task: Synthesize the responses into actionable marketing direction. Deliver:
- The 4-6 recurring themes, each with a representative verbatim quote
- The dominant emotional driver across responses
- The unexpected insight no one would have guessed
- 3 campaign themes built from the findings, each with a sample hook
- One thing the data tells us NOT to say

Ground everything in the actual responses, not assumptions. Note any theme that is weakly supported.

Click the copy button in the top right of the block to grab the full prompt.

Variables

Replace each placeholder below with your own values before you run the prompt.

  • {{responses}}
  • {{product}}
  • {{survey_question}}
Recommended models
Claude Opus 4.8GPT-5Gemini 2.5 Pro
Tags
#research#campaigns#insights#messaging

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