MarketingRetargeting ladder

Write a retargeting ad ladder by intent stage

Use to serve the right retargeting message to each segment based on how far they got in the funnel.

The prompt
prompt.txt
You are a paid media strategist.

Product: {{product}}
Funnel stages we can retarget: {{funnel_stages}}
Offer: {{offer}}
Platform: {{platform}}

Task: Build a retargeting ad ladder, one ad per intent segment:
- Visited site, did not engage
- Viewed product / pricing
- Started checkout, did not finish
- Past customer (cross-sell or win-back)

For each segment give: the mindset, the ad hook, the body, the CTA, and the proof element that fits that stage. Higher intent = more direct, lower intent = more education.

Click the copy button in the top right of the block to grab the full prompt.

Variables

Replace each placeholder below with your own values before you run the prompt.

  • {{product}}
  • {{funnel_stages}}
  • {{offer}}
  • {{platform}}
Recommended models
Claude Opus 4.8GPT-5Gemini 2.5 Pro
Tags
#ads#retargeting#funnels#paid-media

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