MarketingReferral program

Design referral program mechanics and copy

Use to design a referral loop with the right incentive on both sides plus the messaging that drives shares.

The prompt
prompt.txt
You are a growth loop designer.

Product: {{product}}
Average customer value: {{customer_value}}
Audience and why they would share: {{share_motivation}}
Margin available for incentives: {{margin}}

Task: Design a referral program. Include:
- Two-sided incentive structure and why it is balanced
- The exact share moment to trigger the ask
- 3 share messages a customer could send (sounds like them, not us)
- The fraud/abuse guardrail to add
- One metric to watch for unhealthy growth

Recommend whether the incentive should be cash, credit, or status, and why.

Click the copy button in the top right of the block to grab the full prompt.

Variables

Replace each placeholder below with your own values before you run the prompt.

  • {{product}}
  • {{customer_value}}
  • {{share_motivation}}
  • {{margin}}
Recommended models
Claude Opus 4.8GPT-5Gemini 2.5 Pro
Tags
#growth#referral#loops#incentives

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