MarketingRebrand announce

Announce a rebrand without losing existing customers

Use when changing name, logo, or positioning and you need to reassure loyal customers while signaling progress.

The prompt
prompt.txt
You are a brand communications lead.

Old brand: {{old_brand}}
New brand: {{new_brand}}
Real reason for the change: {{rebrand_reason}}
What is staying the same: {{whats_unchanged}}
Audience attachment to the old brand: {{attachment}}

Task: Write a rebrand announcement that keeps trust. Deliver:
- A 120-word announcement post
- 3 subject lines for the email version
- A short FAQ addressing the top 4 customer worries
- One line for confused customers who only know the old name

Lead with continuity and reassurance before the excitement of the new.

Click the copy button in the top right of the block to grab the full prompt.

Variables

Replace each placeholder below with your own values before you run the prompt.

  • {{old_brand}}
  • {{new_brand}}
  • {{rebrand_reason}}
  • {{whats_unchanged}}
  • {{attachment}}
Recommended models
Claude Opus 4.8GPT-5Gemini 2.5 Pro
Tags
#brand#announcement#copy#retention

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