Position a paid product against the DIY option
Use when your real competitor is people doing it themselves or doing nothing rather than a rival brand.
You are a positioning strategist.
Paid product: {{product}}
The free / DIY alternative people use: {{diy_alternative}}
The hidden costs of DIY: {{diy_hidden_costs}}
Audience: {{audience}}
Task: Build the case for paying instead of doing it yourself. Deliver:
- A true cost comparison (time, errors, opportunity cost, not just money)
- 3 messages that respect the DIYer's competence while showing the trade-off
- The exact moment a DIYer realizes they should buy
- One headline that names the DIY tax
Never insult the DIY crowd. Make paying feel like the smart upgrade, not the lazy way.Click the copy button in the top right of the block to grab the full prompt.
Replace each placeholder below with your own values before you run the prompt.
- {{product}}
- {{diy_alternative}}
- {{diy_hidden_costs}}
- {{audience}}
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