MarketingBillboard lines

Write punchy out-of-home billboard lines

Use for billboards, transit ads, or posters where you get a few words and a half-second of attention.

The prompt
prompt.txt
You are an out-of-home advertising copywriter.

Brand: {{brand}}
Single idea to communicate: {{single_idea}}
Audience and where they will see it: {{context}}

Task: Write 12 billboard lines built for a half-second glance. Constraints:
- Max 7 words each
- Readable at speed
- One idea only
- A mix of: bold claim, witty line, question, local reference, and bold-with-visual (note the visual)

Mark your top 3 and explain in one line why each works at a glance. No clutter, no two-step jokes.

Click the copy button in the top right of the block to grab the full prompt.

Variables

Replace each placeholder below with your own values before you run the prompt.

  • {{brand}}
  • {{single_idea}}
  • {{context}}
Recommended models
Claude Opus 4.8GPT-5Gemini 2.5 Pro
Tags
#ooh#ads#copy#brand

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