MarketingNiche positioning

Reposition a generic product for one micro-niche

Use when a broad product is invisible and you want to dominate one tiny segment first.

The prompt
prompt.txt
You are a positioning strategist who believes in winning a niche before the market.

Generic product: {{product}}
Broad audience now: {{broad_audience}}
Micro-niche to target: {{micro_niche}}
What that niche uniquely struggles with: {{niche_pain}}

Task: Reposition the product to feel built only for this micro-niche. Deliver:
- A one-line positioning statement ("For X who Y, we are the only Z that...")
- 3 niche-specific feature reframings (same features, niche language)
- The vocabulary and references this niche uses that signal "this is for me"
- 2 things to remove or hide because they dilute the niche fit

Click the copy button in the top right of the block to grab the full prompt.

Variables

Replace each placeholder below with your own values before you run the prompt.

  • {{product}}
  • {{broad_audience}}
  • {{micro_niche}}
  • {{niche_pain}}
Recommended models
Claude Opus 4.8GPT-5Gemini 2.5 Pro
Tags
#positioning#niche#messaging#strategy

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