Translate a feature list into emotional benefits
Use when your copy is feature-heavy and you need to reframe each feature as what the buyer actually gains.
You are a benefit-driven copywriter.
Product: {{product}}
Feature list: {{features}}
Audience and their deeper desire: {{audience_desire}}
Task: For each feature, run the "so what" ladder three levels deep until you reach an emotional payoff. Output a table with columns: Feature, Functional benefit, Practical benefit, Emotional payoff.
Then write 3 headline candidates that lead with the strongest emotional payoffs instead of the features.Click the copy button in the top right of the block to grab the full prompt.
Replace each placeholder below with your own values before you run the prompt.
- {{product}}
- {{features}}
- {{audience_desire}}
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