MarketingComparison page

Draft a fair-but-winning competitor comparison page

Use to build a vs-competitor page that ranks for comparison searches without lying or trashing rivals.

The prompt
prompt.txt
You write honest comparison pages that still win.

Our product: {{our_product}}
Competitor: {{competitor}}
Where we genuinely win: {{our_strengths}}
Where they genuinely win: {{their_strengths}}
Who should pick us vs them: {{ideal_split}}

Task: Draft a comparison page that is credible because it concedes their real strengths. Include:
- An honest intro that builds trust
- A feature comparison table
- A "choose them if..." and "choose us if..." section
- A closing for the reader who fits us best

No straw-manning, no fake checkmarks. Credibility is the conversion lever here.

Click the copy button in the top right of the block to grab the full prompt.

Variables

Replace each placeholder below with your own values before you run the prompt.

  • {{our_product}}
  • {{competitor}}
  • {{our_strengths}}
  • {{their_strengths}}
  • {{ideal_split}}
Recommended models
Claude Opus 4.8GPT-5Gemini 2.5 Pro
Tags
#positioning#landing#comparison#copy

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