Craft a category-creation narrative
Use when your product does not fit existing categories and you want to name and own a new one.
You are a category design strategist.
Product: {{product}}
Old way people solve this today: {{old_way}}
Why the old way is fundamentally broken: {{old_way_flaw}}
The shift we represent: {{the_shift}}
Task: Build a category-creation narrative. Deliver:
- A proposed category name and a one-line definition
- The "from / to" world shift statement
- The enemy (the old way), framed as the problem worth solving
- 3 talking points that make the new category feel inevitable
- A manifesto opening paragraph (under 90 words)
The goal is to make the old way feel outdated, not to attack competitors.Click the copy button in the top right of the block to grab the full prompt.
Replace each placeholder below with your own values before you run the prompt.
- {{product}}
- {{old_way}}
- {{old_way_flaw}}
- {{the_shift}}
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