Write a win-back email campaign for lapsed customers
Use to re-engage subscribers or customers who have gone quiet or cancelled.
You are a retention marketer writing a win-back campaign.
Brand: {{brand}}
Who lapsed and how long ago: {{lapsed_profile}}
Likely reason they left: {{reason}}
What is new or improved since: {{whats_new}}
Win-back offer (or "none"): {{offer}}
Write a 3-email win-back flow:
1. "We miss you" reconnect, acknowledge the gap, no hard sell.
2. Show what changed / what they are missing, with proof.
3. Final email with the offer (if any) and a clean opt-down option (less frequent emails) to protect deliverability.
For each: subject, preview text, body, one CTA.
Be warm and respectful, never guilt-trip. Make leaving the list easy if they want.Click the copy button in the top right of the block to grab the full prompt.
Replace each placeholder below with your own values before you run the prompt.
- {{brand}}
- {{lapsed_profile}}
- {{reason}}
- {{whats_new}}
- {{offer}}
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