MarketingValue prop

Fill a value proposition canvas for a product

Use to match what your product offers against what customers actually want before writing copy.

The prompt
prompt.txt
Act as a product marketer running a value proposition canvas session.

Product: {{product}}
Target customer segment: {{segment}}
What they are trying to get done: {{jobs_to_be_done}}

Build the canvas in two parts.

Customer profile:
- Jobs (functional, emotional, social) they are trying to do.
- Pains they experience around those jobs.
- Gains they hope for.

Value map:
- Products / features that address the jobs.
- Pain relievers we offer.
- Gain creators we offer.

Then identify the 3 strongest fit points (where our value directly matches a top pain or gain) and turn each into a one-line marketing claim I can use.
Flag any pain or gain we currently do NOT address.

Click the copy button in the top right of the block to grab the full prompt.

Variables

Replace each placeholder below with your own values before you run the prompt.

  • {{product}}
  • {{segment}}
  • {{jobs_to_be_done}}
Recommended models
Claude Opus 4.8GPT-5Gemini 2.5 Pro
Tags
#value-prop#strategy#messaging#jtbd

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