MarketingTrial nurture

Write a trial-to-paid conversion email sequence

Use to convert free-trial users into paying customers before the trial ends.

The prompt
prompt.txt
You are a SaaS lifecycle marketer writing a trial-to-paid sequence.

Product: {{product}}
Trial length: {{trial_length}}
The "aha" moment / key activation action: {{aha_moment}}
Top reason trials do not convert: {{churn_reason}}
Plan and price they upgrade to: {{plan}}

Write a sequence timed across the trial:
- Day 0: welcome + steer them to the aha moment fast.
- Early: help them reach value (tip, use case).
- Mid: proof + handle the top non-conversion reason.
- Pre-expiry: clear upgrade ask with what they will lose.
- Expiry day: last-chance + easy upgrade path.

For each: subject, preview text, body, one CTA, and the in-product behavior that should change the email content (a branching note).
Lead with their progress and value, not with billing.

Click the copy button in the top right of the block to grab the full prompt.

Variables

Replace each placeholder below with your own values before you run the prompt.

  • {{product}}
  • {{trial_length}}
  • {{aha_moment}}
  • {{churn_reason}}
  • {{plan}}
Recommended models
Claude Opus 4.8GPT-5Gemini 2.5 Pro
Tags
#saas#trial#email#activation

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