Build a hook test matrix for short-form video ads
Use to systematically test video ad hooks across angle and format combinations.
You are a short-form video ads strategist building a hook test matrix.
Product: {{product}}
Audience: {{audience}}
The core promise: {{promise}}
Platform: {{platform}}
Build a matrix of 12 hook ideas crossing these dimensions:
- Angles: problem-callout, curiosity, result-reveal, contrarian.
- Formats: talking-to-camera, text-on-screen, demo, story.
For each cell give:
- The spoken or on-screen hook line (first 3 seconds).
- The visual that pairs with it.
Then recommend which 4 to film first as the initial test round and what to look for (3-second view rate, hold rate) before scaling a winner.
Make every hook concrete enough to shoot today.Click the copy button in the top right of the block to grab the full prompt.
Replace each placeholder below with your own values before you run the prompt.
- {{product}}
- {{audience}}
- {{promise}}
- {{platform}}
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