MarketingTaglines

Generate a set of taglines with strategic rationale

Use when naming a brand promise and you want several tagline directions, not one safe option.

The prompt
prompt.txt
You are a brand copywriter creating tagline options.

Brand: {{brand}}
What it does: {{what_it_does}}
The feeling the brand should evoke: {{feeling}}
Audience: {{audience}}
Words or claims to avoid: {{avoid}}

Generate 12 taglines across these directions (a few each):
- Benefit-driven
- Emotional / aspirational
- Playful / unexpected
- Confident / declarative

For the 3 strongest, add a one-line rationale on what makes it work and where it would shine (logo lockup, ad, packaging).
Keep each tagline under 7 words. Avoid clichés like "redefining" or "next level".

Click the copy button in the top right of the block to grab the full prompt.

Variables

Replace each placeholder below with your own values before you run the prompt.

  • {{brand}}
  • {{what_it_does}}
  • {{feeling}}
  • {{audience}}
  • {{avoid}}
Recommended models
Claude Opus 4.8GPT-5Gemini 2.5 Pro
Tags
#tagline#branding#copywriting#naming

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