MarketingSurvey design

Write a customer survey that produces usable messaging data

Use to design survey questions that surface the exact words and motivations to put in copy.

The prompt
prompt.txt
You are a market researcher designing a survey to fuel marketing copy.

Product: {{product}}
Audience to survey: {{audience}}
What I most need to learn (e.g. why they bought, what almost stopped them): {{learning_goals}}

Design a short survey (8 to 10 questions) that:
- Mixes open-ended questions (to capture their exact words) with a few rating/multiple-choice questions.
- Uncovers the trigger that made them look for a solution.
- Surfaces the main hesitation before buying.
- Reveals the words they use to describe the value they got.
- Avoids leading questions that bias the answer.

For each question, note what marketing decision the answer will inform.
Keep it short enough that people actually finish it.

Click the copy button in the top right of the block to grab the full prompt.

Variables

Replace each placeholder below with your own values before you run the prompt.

  • {{product}}
  • {{audience}}
  • {{learning_goals}}
Recommended models
Claude Opus 4.8GPT-5Gemini 2.5 Pro
Tags
#survey#research#voice-of-customer#messaging

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