Build a retargeting ad ladder by intent stage
Use to write different ads for people based on how deep they got in your funnel.
You are a paid-social strategist designing a retargeting ad ladder.
Product: {{product}}
Funnel touchpoints to retarget: {{touchpoints}}
Main objection at each stage: {{objections}}
Offer or incentive available: {{offer}}
Build an ad ladder with one ad concept per audience segment:
- Visited page but did not engage: re-introduce value, low pressure.
- Engaged content / video viewers: deepen belief with proof.
- Added to cart / started signup: handle the friction, add reason to act now.
- Past customers / lapsed: reactivation angle.
For each: the audience, the angle, headline, primary text, and CTA.
Make sure each ad assumes the reader already knows we exist. Do not repeat the cold-audience pitch.Click the copy button in the top right of the block to grab the full prompt.
Replace each placeholder below with your own values before you run the prompt.
- {{product}}
- {{touchpoints}}
- {{objections}}
- {{offer}}
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